SEO – what is it?
SEO, or Search Engine Optimization, is the process of improving the ranking of a website or video on search engines like Google or Bing. The higher a website ranks, the more likely people are to see it and visit it. This is important because having a high-ranking website can lead to more traffic, which can mean more business, more subscribers, or more revenue. By making it easier for users to access the information they need, SEO can also improve a website’s user experience.
Here are 5 SEO best practices that can help you improve your organic traffic:
Keyword research
Use keyword research to identify the terms and phrases that are more relevant to your business and target audience. This will help you create content that ranks well in search engine results pages (SERPs), the page that a search engine displays after receiving a user’s search request. Search engine results pages (SERPs) typically feature sponsored search and pay-per-click (PPC) advertisement in addition to organic search results.
Website structure
Use a clear and logical website structure, with a hierarchy of headings and subheadings, to make it easy for search engines to understand the content on your website.
Optimization
Optimize your website’s page titles and meta descriptions to include relevant keywords and to encourage click-throughs from the SERPs.
Mobile-friendly websites
Make sure your website is mobile-friendly, as more and more people are using their phones to search the web. According to a Hitwise survey, mobile devices are now used for approximately 60% of all online searches, with some industries (food and beverage) reaching 72%.
Backlinks
Build high-quality backlinks from other reputable websites, as these can help improve your website’s search engine ranking.
Conclusion
Although best practices are an excellent starting point, they aren’t always sufficient to rank. There are additional crucial ranking criteria to consider as well as additional techniques to enhance SEO.
If you have a business with a website, then you need to get the word out. If not, your potential customers will go to your competitors who have more visibility. You could spend thousands of dollars on traditional advertising or you could invest in your website by hiring professionals to do the heavy lifting for you.
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